gRig is a guild for European cultural and academic operators gathered around a mutual purpose; to mix separate realities, as well as bring whole new realities into existence.
Guild’s members are committed to research and create meaningful situations in hybrid (or mixed) reality, where digital media and physical materials, objects and spaces are increasingly intertwined.
Most reality generation and integration tends to happen on the edges of knowledge-fields, where different perspectives and approaches can be synthesized into hybrid forms of creative expression. It is on these fuzzy edges that experimental technology and contemporary culture truly amplify each other’s potentials.
We have found these edges to be the most fertile ground for innovative social and cultural advances, in which the vast knowledge of the Guild for Reality Integrators and Generators can be best called into service.
In a not so distant future, digital technologies will become seamlessly woven into the fabric of daily life. Technologies able to adapt to different situations, be aware of each other and can even be considered companions. Already today, we can see unprecedented forms of communication, presence and expression emerging on the edges between physical and digital worlds. The technologies for mixing realities are becoming increasingly accessible and available.
The people of today have the ability to steer their future deployment. It is in this crucial time that the Guild for Reality Integrators and Generators